UFC 300: PEREIRA vs. HILL, held on Saturday, April 13, at T-Mobile Arena in Las Vegas, was one of the most successful and highest-grossing events in UFC history. 

If you didn’t attend or watch the UFC 300: PEREIRA vs. HILL event then you missed out on being a part of UFC history! It didn’t just break UFC records it also broke records for the T-Mobile Arena as 20,067 people attended the fight — making it UFC’s sixth consecutive sellout in 2024, but it’s eleventh straight sellout since October 2023.

UFC 300: PEREIRA vs. HILL Highlights

  • $16.5 Million, this is the third highest grossing UFC event ever for the gate
  • Most-watched UFC Pay Per View Prelims ever across ESPN platforms (ESPN+, Hulu SVOD, ESPN & ESPN Deportes combined)
  • Most-watched UFC Pay Per View Prelims ever on ESPN, with 1.86 million total viewers
  • Viewership on ESPN grew every 30 minutes from 8:00p – 10:00p ET, peaking with 2.49 million total viewers at 9:48p ET leading into the main card Pay-Per-View on ESPN+ at 10:00p ET.
  • Most-viewed sports event of Saturday during primetime (8:00p – 10:00p ET) on cable and network television among total viewers and key demographics, including P18-34, P18-49, P25-54, M18-34, M18-49, M25-54, F18-34, F18-49, and F25-54.
  • #1 all-time merchandise sales ever for a UFC arena event (*not including stadium shows)
  • #2 all-time merchandise sales for any UFC event (*behind only UFC 193: ROUSEY vs. HOLM at Etihad Stadium in Melbourne in 2015)
    The UFC 193: ROUSEY vs. HOLM was a phenomenon as it seemed everyone was invested in this brawl, so being in #2 to this is still a big deal!
  • Best performing event on social media in UFC history, breaking records for cross platform video views, impressions, and interactions. Throughout fight week (April 8 – 13), UFC social media amassed more than 1.1 billion video views, with 213 million views coming from Max Holloway’s knockout of Justin Gaethje, which was posted across several platforms.

Congratulations to Alex Pereira

The fighter landed 80% of their significant and total strikes knocking out his opponent Jamahal Hill.

My question to you — Did you watch the fight or attend the event? I’d love to know! Feel free to send us a tweet!

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